How to Get Your First 100 Customers Online

The first 100 customers are the hardest — and the most important. Here are practical, low-cost ways to win them for a new online business.

Start with people you know

Tell friends, family, and your existing network. Ask them to try, share, and refer. Word of mouth is your cheapest, most trusted channel.

Be active where your customers are

• Post consistently on the social platform your audience uses.
• Join relevant local or community groups and be genuinely helpful.
• Answer questions people are already asking.

Use your website to convert

Send everyone to a clear, fast website with one obvious action. Make buying or enquiring effortless.

Delight early customers

Go above and beyond for your first buyers. Their reviews and referrals are what get you the next hundred.

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